For Escalate Retail (Ecometry) Customers, Search Engine Optimization is the concept of getting your site better placement in the search engine results pages (SERPS). When talking about SEO we are generally looking at Google as this is the major player. All of our SEO efforts will be geared toward getting better placement in Google, however these same techniques will also yield better placement with the other major search engines.

When you break Google down to the basics, it is simply a math algorithm that results in a score. SEO is a method of designing a website in such a way that Google scores the page better than it would without these techniques. Every page on your website has a score. When a user searches Google for “Telescope”, Google will search its index and find all pages which have a score for the keyword “Telescope”. Google will then show those pages with the highest score first and the lowest score last. Simply put, SEO is the techniques which help your pages receive higher scores.

This is not a simple task. Every single page on your website has its own individual score for many different keywords. If you are selling a t-shirt, you may have a score for “apparel” and a separate score for “shirt”, and each score is determined by over 100 different elements. Those elements (and the weight behind those elements) are a closely guarded secret at Google. However, with experience and research we know the major elements and the weights behind them. Your site will be designed around these elements. SEO is not an afterthought with PageBean, the entire site design has SEO in mind.

Additionally, we only use “White Hat Techniques”. White Hat Techniques are approved by Google. Black Hat Techniques are not and can result in the complete ban of your website from the search engine.

We have included all of our SEO knowledge into this product. Additionally, for SEO we allow you to choose one of two different styles of a URL rewrite:

Keyword rich style:
http://www.somesite.com/TShirts_40/My+Product+Title-BC+123.aspx

And also a clean and crisp style:
http://www.somesite.com/c_40/p_ABC+123.aspx

You also have the ability to change the meta-tags using the management console.

Lastly, there are optional SEO services which provided you with a wealth of information.