The analytics section currently provides over 80 different reports on many different aspects, such as:
- Site Traffic
- Finding Methods
- Visitor Profile
- GeoLocation
- Technology
- Most Popular
- Promotional Codes
- Pages
- Entries & Exits
- Purchases
- Shopping Cart
- Products
- Campaigns
- Customer Loyalty
- Sales Cycle
- Customers
- Recommendation Engine
We are unique in that we can provide reports that no one else can. External reporting such as Google or Omniture doesn’t have access to your Escalate data. Additionally, Escalate doesn’t have access to your eBusiness information. We are unique in the fact that we can join the two worlds and provide you with the data you need to make those important decisions.
Additionally, we are flexible in that we can provide any additional reporting. If data is available, a report can be generated. If you would like to see how many customers within a 50 mile radius of zip code 12345 used the mobile website to submit orders… it is not a problem.
The reports are all graphical using a variety of styles such as pie, bar and line carts to name a few. We have combination charts to compare data, such as the bar/line charting showing the relationship between visits and hits.
The grid data can also be easily exported into several different formats: Adobe PDF, Microsoft Excel, Rich Text Format and a CSV file, to be used as you feel necessary.