PageBean eBusiness Suite - eMarketing
eMarketing not only refers getting customers to visit your website, but also the customers shopping cycle through your website, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, and Web 2.0 strategies.
Product Feeds: We provide a Google Base feed for free, this feed will automatically put your products in the Google Product Search. You can optionally add additional feeds, such as Shop.com, Shopping.com, ShopZilla and many others.
Promotions: We provide additional promotions logic to supplement the Ecometry logic. Our promotions provide you with the capability to offer free gifts, discounts on products based up additional elements such as category, brand, Ecometry status. You can even offer free shipping or spend x get y percent off.
Search Engines:
SEO Friendly URL Structure: We provide two styles of URL rewrites, both are very friendly to search engines. A lot of time and effort went into the design of the URL and you will benefit greatly from either of our structures.
SEO Friendly Site Structure: The site structure is not only important to customers, but also to search engines. Our sites are built with this in mind, we look at the positioning of content on the page, how links are created and named, image alt tags, H1 tags along with many other elements.
Title and Meta Data: Use of the title tag is very important in SEO terms. We set the title tag along with the meta data to relevant information on a specific page. We also provide you with the tools to override the automatic information, providing the capability to fine-tune your SEO at a product level.
Google SiteMap: We automatically create a site map specifically designed for Google and other search engines. This is not the traditional "Site Map" link you will find in the footer of many pages. This one is specifically designed for bots and provides faster indexing of your site.
Site Design: The quality of the layout and design matters. It’s proven that a new, more beautiful and accessible design for a website strongly increases the likelihood of bookmarking, re-visiting, and subscribes to the feed and newsletters. We speak from experience that even small changes in the checkout system can mean the difference between one percent and a four percent conversion rate.
Email Signup: We provide multiple solutions for email signup. We provide an integrated solution using our grid software, we have also used 3rd party solutions, such as Constant Contact. We can even setup customers in Ecometry under a specific customer type.
Newsletter Signup: Similar to the email signup, we provide multiple solutions for the news letter signup as well.
HTML Email Receipts: Not only is the HTML email receipt a step above the standard Ecometry receipt, but it also provides marketing capabilities, such as accessories to the products they purchased, recommended products, or even coupons.
Gift Registry: The gift registry is an easy way for a customer to encourage their family and friends to shop at your store. Our gift registry is included and is beautifully designed.
Google Adwords / Analytics: Your site is fully integrated with Google Adwords and Google Analytics. You are able to setup your tracking and goals as necessary to keep your conversion up and losses down.